The gameplay layer for your analytics

Mixpanel for mobile games

Mixpanel is the analytics standard — events, funnels, cohorts, and now app session replay. IV Metrics is the layer it doesn’t reach: the game itself, captured as real gameplay video with touch overlays and device metrics, on the engine your game runs on.

Mixpanel

Measures your product.

IV Metrics

Replays your game.

Built for games

Keep your analytics. Add the gameplay.

Mixpanel is brilliant for the numbers. IV Metrics is the gameplay-native replay that sits alongside it.

Built for the engine

Capture the game, not app screens

One lightweight SDK for the way games actually render — gameplay as real video, on iOS, Android, Amazon and Unity.

Touch on the gameplay

Overlays, not just events

Every tap and swipe drawn on the footage — see the mis-tapped button or the menu that wouldn’t move.

Game-specific signals

FPS & RAM, in context

Watch frames drop and memory spike with the video — the metrics a product-analytics tool was never built to capture.

Performance-safe

Zero gameplay impact

Quality scales per device and IV won’t record on phones that can’t spare the RAM — your players never feel it.

Side by side

Mixpanel vs IV Metrics

One is your analytics platform. The other is the gameplay replay built for games.

MixpanelIV Metrics
Built forProduct analytics (apps & web)Mobile games
Events, funnels & cohortsPairs with your analytics
Session replay✓ — web, iOS, Android, RN✓ — real gameplay
Game engine SDK (Unity, etc.)✓ — one lightweight SDK
Touch overlays on the gameplay
Device performance (FPS, RAM)✓ — in-context with the video
Record on custom game eventsProduct events✓ — e.g. StartLevel5
Won’t record on struggling devices✓ — protects the experience
Personal data capturedProduct identifiersNone — no IP, IDs or fingerprinting
FAQ

Frequently asked questions

How is IV Metrics different from Mixpanel?

Mixpanel measures your product — events, funnels, cohorts, and now app session replay — but it has no game-engine SDK and doesn’t capture engine-rendered gameplay or game signals like FPS. IV Metrics is the gameplay-native layer that records the game itself, alongside your analytics.

Can I use IV Metrics alongside Mixpanel?

Yes — that’s the intended setup. Keep Mixpanel for the numbers and add IV Metrics for the gameplay video the numbers can’t show.

Does IV Metrics affect game performance?

No. Video quality scales dynamically per device, and IV Metrics profiles over 11,000 device models to decide when not to record — so phones that can’t spare the headroom are left alone. It’s been tested on budget devices under 1.5GB of RAM with zero measurable impact on gameplay.

Which platforms and engines does it support?

One lightweight SDK covers iOS, Android, Amazon and Unity out of the box. It records the actual rendered game window rather than reconstructing your UI, so engine-rendered gameplay is captured as real video.

Does IV Metrics collect personal data?

No. Only the game window is captured — no system UI, no notifications, and no IP addresses, device identifiers or fingerprinting. It’s built with GDPR and COPPA in mind, so there are no consent banners to manage.

What exactly does it capture?

Real gameplay video with player taps and swipes drawn on top, plus device metrics like FPS, RAM and model alongside the footage. You can record invisibly in the background or trigger capture from any in-game event, such as StartLevel5.

Is it free to start?

Yes. You can sign up and start recording on the free plan with one lightweight SDK — no credit card required.

Last updated

Put the gameplay next to the numbers.

Free to start. One lightweight SDK alongside the analytics you already run.